Alfred Kids Clothing


Alfred Kids ClothingKicking off the New Year with the introduction of locally designed kids brand Alfred.

Designed in the heart of Sydney’s inner west Alfred is a gender-neutral children's wear brand focused on modern wardrobe staples that are made to last for multi-generational use.

Dreamt up by new parents Matt Ogilvie & Alice McMullin in 2021, after feeling uninspired by the mass-produced, Alfred was born with a clear focus on contemporary workwear for kids.

Designed in Australia and made using quality stitching, seams and fabrics, Alfred’ clothing is designed to mix and match and layer to create looks that endure the test of time.